Yogateria
Yogateria, a Brazilian online store focused on yoga, meditation, and wellness products. The platform allows users to browse and purchase yoga mats, accessories, clothing, and meditation products with a smooth and responsive shopping experience. The website includes product catalog management, secure checkout, analytics tracking, and performance optimization to support a growing online customer base across Brazil. The platform is designed for scalability and high performance, ensuring seamless navigation, quick product discovery, and reliable order management for thousands of wellness products and customers.
TECHNOLOGIES
Here's the full detailed description:
Yogateria is Brazil's leading online store dedicated to yoga, meditation, and holistic well-being — built on the mission of bringing a yoga mat into the home of every Brazilian. Founded and operated by BODYNOVA S.A., headquartered in Barra da Tijuca, Rio de Janeiro, the platform has grown to serve over 250,000 happy customers nationwide, offering more than 1,000 high-quality products across multiple wellness categories.
Product Range
Yogateria's catalog covers the complete lifestyle of a yoga and wellness practitioner:
Yoga Mats - available in PVC, natural rubber, jute, PU, and TPE materials, in thicknesses from 2mm to 6mm, including travel-friendly foldable options and wholesale supply for studios
Accessories - yoga blocks, straps, bolsters, anti-slip towels, yoga wheels, support props, bags, and mat carriers
Meditation - zafu, zabuton, rondo, bolster, and crescent cushions; tibetan singing bowls; japamala beads
Wellness Routine (Rotina) - aromatherapy (essential oils, Indian perfumes, aromatic candles, artisan vegan soaps, bar shampoos), Ayurveda products (tongue scrapers, oil pulling, nasal cleansing, herbal teas, blends), incense (stick, cone, and holders), acupressure mats and cushions, eye pillows, massagers, ecological water bottles, fitness gear, Tibetan bells, wooden sunglasses, and Indian statues (Buddha, Ganesha, Shiva, Om)
Yoga Apparel - leggings, tops, shorts, trousers, bodysuits, sets, t-shirts, tank tops, and jackets for both men and women; also available as coordinated sets (e.g., Harmony Legging + Top)
Curated Kits - ready-made gift and practice kits for yoga, meditation, Ayurveda, and daily routines
Books - titles on self-care, yoga, wisdom, and children's wellness, including Sri Sri Ravi Shankar titles
Gift Cards - purpose-driven gift options for any budget
Platform & Business
Built on WooCommerce/WordPress, the store offers fast nationwide shipping across Brazil, free shipping on orders above R$300, multiple payment options, and a dedicated customer support portal. Yogateria is also available as an official store on Mercado Livre and Amazon Brazil. The brand runs an affiliate program and a reseller program, and has a physical retail location in Rio de Janeiro (Barra da Tijuca). They also support yoga teachers and studios through the brasil.yogateria.com.br directory platform.
Brand Identity
Yogateria positions itself not just as a retailer but as a wellness lifestyle brand, inspiring customers to live better through yoga, meditation, and mindful daily routines. The brand has received press coverage from major media outlets and maintains an active presence on Instagram, Facebook, YouTube, Pinterest, LinkedIn, and Spotify.